Role: Marketing Manager

Location: New York

Salary: Negotiable

About CBTax

CBTax is an award-winning, global R&D tax consultancy firm with offices in Manchester and Northampton in the UK, Dublin serving the Republic of Ireland, and our newest location in New York supporting the US market.

As one of the fastest-growing firms in our sector, we specialise in R&D Tax Relief, partnering with businesses across many sectors including engineering, technology, manufacturing, construction, energy, science, agriculture, and food & beverage to deliver robust claims, commercial value, and fully compliant advice.

We’re looking for high-performing, commercially minded problem-solvers who want to make a tangible impact. There has never been a more exciting time to join CBTax as we continue our international growth.

About the Role

As Marketing Manager, you’ll lead marketing initiatives across the US and globally, sitting at the intersection of marketing and sales. You’ll partner closely with leadership to execute data-driven campaigns, elevate our digital presence, and align marketing activity with commercial objectives. The role also drives internal communications, events, and cross-functional collaboration to deliver a cohesive, high-performing go-to-market strategy.

In This Role You Will

• Develop and execute integrated, multi-channel marketing campaigns aligned with U.S. sales and revenue targets

• Manage and optimize performance across email, paid media, social media, and content marketing using data-driven insights

• Partner with sales to drive lead generation, pipeline development, and conversion

• Plan and execute webinars, trade shows, and in-person events, including strategy, logistics, and ROI tracking

• Manage relationships with external vendors, agencies, and marketing partners

• Lead internal communications, including newsletters, announcements, and initiatives that support employee engagement and alignment

• Ensure marketing efforts are aligned with sales, HR, and leadership priorities across the business

• Oversee website, content strategy, and overall digital presence to support brand and demand generation goals

• Drive social media growth, engagement, and performance against defined KPIs

• Develop sales enablement materials, including presentations, case studies, and client-facing collateral

• Maintain brand consistency across all marketing channels and touchpoints

• Partner with sales to drive and produce national and regional marketing events while supporting a partnership and alliance function

• Lead and manage the marketing function, including prioritization, execution, and team development

• Establish scalable processes, best practices, and performance metrics to improve marketing effectiveness and ROI

What We’re Looking For

• Bachelor’s degree in Marketing, Business, or a related field (preferred)

• 3+ years of marketing experience, preferably in a B2B or professional services environment

• Demonstrated experience executing multi-channel marketing campaigns tied to revenue outcomes

• Proficiency with CRM platforms (e.g., HubSpot, Salesforce) and marketing automation tools

• Experience managing website CMS platforms (e.g., WordPress, Squarespace)

• Strong analytical skills with the ability to interpret data and optimize performance

• Experience with social media management tools and digital marketing platforms

• Working knowledge of design tools (e.g., Canva, Adobe Creative Suite) preferred

• Previous experience with events and partnerships

• Strong communication, organizational, and cross-functional collaboration skills